When using our app, we collect certain information about you that is used to customise and improve our content and user experience, as well as to increase the relevance of the ads displayed in-app. Below we have elaborated on what information is collected, the purpose and third parties that have access to them.
It is important for us to emphasise that our collection of information is necessary, since we want the app to be free for you to download and use. But, just as well, we want to help advertising for organic, sustainable and green-thinking initiatives that share our mind-set.
Personal data is any kind of information that can be attributed to you. When using our app, we collect and process such information for the purposes described below. This happens i.e. if you subscribe to our newsletter, participate in contests or surveys, register as a user, and any other use of the app.
We collect and process typically the following types of information: A unique ID and technical information on your tablet or mobile phone, your IP address, geographical location, as well as information about the ads you click on (behaviour) and information you state on your profile. It is necessary for the app to work that you give your explicit consent to our collection and use of information, and enter the name, phone number, email address, interests and information about things you are looking for.
We have taken technical and organizational measures to prevent your information from being accidentally or illegally deleted, published, lost, impaired or unauthorized disclosure, abuse or other processing in violation of the law. In this regard we use a cloud service provided by Azure.
Security and privacy are built right into the Azure platform, beginning with the Security Development Lifecycle (SDL) that addresses security at every development phase from initial planning to launch, and Azure is continually updated to make it even more secure. Operational Security Assurance (OSA) builds on SDL knowledge and processes to provide a framework that helps ensure secure operations throughout the lifecycle of cloud-based app.
The information is used to identify you as a user and show you user-specific ads in-app, which means that they will most likely be relevant to you, as well as to deliver the services you have requested, i.e. to send a newsletter.
Furthermore, we may use information about you in an anonymised form to provide third parties with data, showing how people of your age, in your neighbourhood and/or with your interests act, i.e. what products are they looking for and what kind of interests do they have.
Since our app is free to download and use, the collection of this data is our only valuable asset, which means that it is necessary for the app to continue working and exist.
The information is stored for the time allowed by law and we will delete it as soon as it is no longer needed. The period depends on the nature of the information and the purposes for storage. It is therefore not possible to specify an exact period for when information is deleted.
Disclosure of information
Information about you and your usage of the app, i.e. what ads you click on and what ads that are displayed to you, as wells as geographic location, gender and age is disclosed to third parties to the extent we have this information. You can see which third parties are involved, in the section on “Third parties”. The information is used for the purposes described above.
We also use a number of third parties for storage and processing of data. Please be advised that these do online process data on our behalf and may not use this for their own purposes.
Disclosure of personal information such as name and e-mail, etc. will only happen if you consent to do so. We only use data processors in the EU or in countries that can provide your information the sufficient protection.
Insight and complaints
You have the right to know what personal information we process about you. At any time you can also object to the use of information, just as well as you can revoke your consent to have your information used. If the data processed about you is wrong you are entitled to have this corrected or erased. Enquiries about this can happen to email@example.com. If you wish to complain about our treatment of your personal data, you are advised to contact the Data Protection Agency.
We do not have any cooperation agreements.
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